Daylle's News & Resources

                               Issue # 14

Hello to you all!

As summer winds down, I hope that you're getting revved up for fall - what I think of as a time of new beginnings. Many people use the fall as a kick-off point to get back on track. Why wait for a special time? Like wanting to diet, the best time to begin is NOW! I encourage you to begin the baby steps needed to get you to the next level of your music career TODAY.

Please forward this newsletter to your mailing list or anyone you'd like. If this was forwarded to you and you'd like to subscribe, send me an email that says "subscribe" in the subject header with your name and city/state. If you'd like to post it on your site, please ask for permission and I'll give it. Read past issues at http://www.daylle/monthly.html If you prefer to be taken off my list, please say unsubscribe in the subject header of an email.

In this issue, I've got interviews with Amy Kurland, founder of The Bluebird Cafe in Nashville and singer/songwriter Mary Gauthier. I met Mary in 1997 when she attended a seminar I'd put together. She was just beginning to get her career in gear. Now, she's a very successful singer/songwriter. I also have some warm and fuzzy pieces about the non-profit, Songs of Love Foundation, that has songwriters write personal songs for seriously ill kids and an update on David Bailey, who was given 6 months to live 8 years ago and is still being healed, and healing others, with his music. Please feel free to write with suggestions and questions I can answer in future issues.

Revenge Productions
http://www.daylle.com

1. Get Over Yourself!
2. The Bluebird Cafe - Interview with founder Amy Kurland
3. My Music Seminar Updates
4. Songs of Love
5. Interview with Mary Gauthier
6. Taking Care of Your Music Biz: Record Keeping
7. Ask Daylle
8. David M. Bailey Spreads Hope
9. Fantastic Songwriter Tool


1. Get Over Yourself!: I hear it regularly - "Why would someone come to see me if they don't know me? I'm nobody." The way you treat yourself reflects on how others see you. If you think that you're a nobody, why should others take you seriously? How you view you and your career really does come across to others. People who refer to themselves as nobodys seem so insecure. They're the ones with low energy and negative attitudes. They're also good at making excuses for why they're not advancing and why more folks don't come see them. There's no excuse for playing the victim! Plenty of people who aren't well-known are making money from their music and attracting large crowds to their gigs. They usually have positive attitudes and a strong belief in their ability to play and record great music. You're a somebody whether your career is hot or not, as long as YOU know it. Everyone is a somebody. What distinguishes the ones who think they're nobodys and those who own who they are, even if no one else does, is perception. When publishers turned down my books, I continued having faith in my writing abilities, and put that out. Eventually I got taken seriously and got many book deals. My first TV appearance was on a popular prime time show. Had I questioned whether I was a big enough somebody to do it, I might never have gotten onto Oprah later on. But while I was amazed that I was going on this show with NO experience, I did it with confidence and no one knew that it was my first time. Everyone begins somewhere. And you're still a somebody, unless you contradict that. Hello! Eliminate the word nobody from your vocabulary and work hard to grow into the somebody you already are.

2. The Bluebird Cafe - Interview with founder Amy Kurland: The Bluebird Café is a legendary listening room. June marked it's 22 year anniversary. I attended an audition when I was in Nashville. Four times a year, singer/songwriters line up on a Sunday morning, to perform for one minute. I talked to several of them to find out what the allure of the Bluebird is. Eva George said, "It's important to be among other songwriters and hear what level they're at. The Bluebird is a Mecca for songwriters." Serena Nelson said, "It's a huge honor to play here." Jason Woods added, "There's so much history with the Bluebird. My idols have played here." Some audition many times before getting chosen. Most people I spoke to were in awe of the club. Steven Clawsen is a student and said, "It's the Bluebird - a great opportunity for someone like me who's still in school and trying to get into the music business." And so they got up early on a rainy Sunday morning for the chance to play this legendary club. Here's what Amy Kurland had to say:

Why is the Bluebird so legendary? "We didn't want to be a nightclub or a singles joint. We wanted to have real music. Because of this we got good musicians to play here. When we said no smoking, people cheered. We keep a clean bathroom. We have safe parking. The only hard part about getting to the Bluebird is making a reservation. I've worked really hard at it. Since the beginning we've had a mailing list. We now have about 15,000 names which we mail to every month."

What do you look for in terms of a good songwriter? "I want to hear good songs - the best presentation that a songwriter can give. It is important to me that they know the lyrics and can play the guitar passively to do it. I want to hear a universal idea. I don't want to hear mush. I want something solid and sensible. There are way too many people singing about "I love you" and "It hurts that you don't love me." You need more than that. I want a song that makes me want to cry, or want to laugh, or that reminds me of my own life. That's a great song."

What happens once they get chosen from the audition process? "We send out a letter that says "Congratulations, you've passed the audition. We have scheduled you to perform 3 songs on Sunday____." The date is very specific. We ask them to call right away if they're not going to be able to be there. After they play, we score them and then they can call back and ask us if they can play again based on their score. Then we book them for a specific date again."

What about out of town musicians? "It's at least 6 months off so they should be able to plan around it and I think they should. If they're serious about being a songwriter, you should be able to play with 6 months notice."

Who has performed here that has become big? "Garth Brooks performed here. Faith Hill, Trisha Yearwood, Alan Jackson, Kathy Mattea. It's endless. More of the songwriters have gotten their start here. Songs are heard here and then it happens."

Why do you think it's important for people to audition? "The Bluebird is an essential element of the music business process in Nashville. Publishers and record labels have locked doors and guards with guns. The Bluebird has an opened door and welcome you to give it a shot. You have a chance to play for people and meet people, some who have the keys to those other locked doors. It's been called the Ellis Island of the music business."

What do you think prevents people from reaching the level they should be at? "Closed mindedness. If you believe that you've written the best songs ever and that you shouldn't have to listen to anything else anyone's written or has to say, you're not going to learn anything. You have to learn from all experiences."

The Bluebird has an open mic Monday night so that can be a good place to start. If you want to learn more about the Bluebird Cafe, Kurland has a fantastic book ­ like a scrapbook of its history - about it, with photos and anecdotes by many people who've been there. Check out http://www.bluebirdcafe.com for more info.

3. My Music Seminar Updates: I announced last spring that I was stopping my fall seminars. But for those of you who were disappointed, I was just asked to do a joint event with Volunteer Lawyers for the Arts here in NY. It will be on Saturday, October 16th. Instead of a full day seminar, I'll do 2 shorter ones in one day.

Seminar #1 11 A.M. ­ 1:45 P.M. Start & Run Your Own Record Label - This seminar will cover all the basics of running a label successfully.

Seminar #2 2:45 ­ 5:30 Making a Living from Your Music - This seminar teaches how to develop yourself as an artist to make a living from your music. It covers all aspects of how to build a career, whether you want a record deal, or to earn a living independently. It complements the Start & Run Your Own Record label seminar.

Each seminar is $60. If you register for both it's $100 - in advance. Or $75 each, both for $125 at the door. More details on both and the location will be posted on my website shortly. My full day workshop - Start & Run Your Own Record Label - will be on February 26, 2005.

4. Songs of Love: I recently discover the Songs of Love Foundation and wanted to make all you songwriters aware of the terrific work they do. This is the only nonprofit organization of its kind. Founded by singer/songwriter John Beltzer, they collaborate with over 300 hospitals, private health-care institutions, and individual families to produced intimate songs that are written to provide sick children with a source of inspiration, joy, and possibly healing. Over 350 talented artists nationwide have created these personalized, one-of-a-kind songs for thousands of chronically and terminally ill kids and teens.

When I heard about this organization, I had to call John and find out more to pass on to you. I was touched by his dedication to keep giving encouragement and love to those who need it most through what he calls the medicine of music. THIS IS A VERY WORTHY ENDEAVOR!! I talked to songwriters who've participated and they say it is rewarding to bring joy into a child's life through their songs, and writing them regularly helped them improve their songwriting craft. If you volunteer, you'll get a list of details about the child and have to get them all into your song. AND, once you've done some songs and established yourself, they pay $75 a song. It's not a lot but it's something. I talked to someone who has a home studio and does one or two a week. She says it's been great for getting her chops tighter. Besides the money, It's priceless to know that your words and music will brighten a child's life. So go to the site TODAY and get involved! You'll be rewarded in many more ways than just money. : ) Remember what I keep telling you - what goes around really does come back to you! I'm going to do some songs too! http://www.songsoflove.org

5. Taking Care of Your Music Biz: Many musicians throw all receipts into a big pile. I used to do this too. If you want to make money from your music, find ways to organize from the get-go so they don't pile up. Enlist the help of a friend or fan if you can. Take an accounting class or hire an accountant to teach you the basics so your biz runs smoother. Accurately keep track of all sales, fees paid to you for performing and licensing, and ALL expenses. Also keep records of how many people each venue draws and where you sell merch. Record keeping keeps you aware of and on top of your biz. Every year when my accountant asks, "Do you want to come in now," I say "no." But, I do what's necessary. Paperwork is distasteful to me. I just want to write and speak. But I enter my accountant's office and take care of biz, since this is my livelihood. Keep good records for your tax and to stay on top of your how your expenses compare to what you earn. It will help you earn more!

6. Interview with Mary Gauthier: Since I met Mary in 1997, she developed a very successful independent career. She didn't need a record deal and I believe that's why she got an offer that she felt was worth taking. I was happy to spend some time with her when I was in Nashville. Here are some of her inspiring words from the interview for my next book.

What kind of skills help to succeed independently? "You have be willing to put yourself out there and not take no for an answer. When a door shuts you have to find a window. You have to be able to repackage yourself in ways that work for the marketplace and to be flexible. All these years I've been on my own, I've played just about anywhere that will take me. The main thing is to keep going no matter what. I'm really proud of what I've put together in the last 5 years. Nobody handed me nothing. I went out and got it."

Why should you develop your own career first? "I think that musicians got told this great lie that someone's going to discover you and make it happen for you. It puts people in a position of being powerlessness, where if that doesn't happen, they just get burnt out and feel defeated. I look at it the complete opposite way. You have to make it happen for yourself. The only way to do that is to pick up the phone, start booking yourself, play shows, make CDs, and go around the country. I've been going around the world and selling them to whoever would buy them. You have to just do it. The answer for me has been to work. I treat it like a job and find ways to make it work. When it doesn't work in a city for awhile, I'll leave that city and find one where it does."

How do you handle rejection? "If we took rejection personally in the music business we'd all just be in the fetal position. Even if it is personal, you have to move on. Emotionally it's hard to not feel it but you have to let it make you stronger and keep moving."

What do you think transformed you to someone getting paid? "Everyone starts out pretty much the same - nervous, self-conscious, no stage skills and the songs aren't quite there yet. I had to get good at it before I could get paid for it. It took a lot of getting beat up out there for it - being ignored, playing for empty rooms, opening for people and not having the crowd really respond. You have to fall flat for quite some time before you get good at it. You have to get tough up there. The only way to get tough is to work. You work those emotional muscles that you need on stage. They don't get strong just because you want them to. It's like going to the gym. You need to work them out there on stage."

How do you connect with fans? "My big strength is that after the show, I go to the table and sign CDs for people. I'll sit there if I have to all night. I'll shake hands and introduce myself and let people have access to me. That really works if you want to sell CDs and build a fanbase. The star routine is nice but it's not the way of being an independent artist. People have to have access to you. It's part of the building process. That's really hard because I am honestly quite shy. I've learned to let them do the talking, sell them CDs, get to know their names and when I come back to town, remember their names. It allows me the opportunity to do this for a living."

What is a key to success? "You have to have the songs that people want to hear. A big part of the work is honing the craft of songwriting to the point that you have something to say that will shut people up in a bar. If the songs are powerful, they can do that. You don't have to shout or turn it up loud. If you write songs good enough, then it's more interesting than what they're talking to each other about. It may be hard to tell if you can make a living at this. If you can write a song good enough to shut a bar up, then you're on your way."

Mary Gauthier's had great success in the US and has toured and had licensing deals in many countries around the world. She recently signed a record deal with Lost Highways Records (Universal), in the great company of Willie Nelson, Lyle Lovett, Lucinda Williams, and Elvis Costello. I'm so proud of Mary and what she's accomplished! http://www.marygauthier.com

7. Ask Daylle: What do I need to do to start a record label? This question referred to whether or not you'd have to register a label and/or list it somewhere in the music industry. The answer is simple. Starting a label can be no more than creating a name and pressing product to sell. As a business, you should either file a DBA with your county clerk's office or form a corporation or LLC. But no matter which direction you choose, you're a record label if you open a biz and have product for sale. The hard part is running it successfully.

8. David M. Bailey Spreads Hope: I don't normally do promos for the CDs of artists. But since this issue discusses healing with music, I had to include David. I featured him in my newsletter last year for the successful career he's developed. When David was diagnosed with a malignant brain tumor on July 4, 1996, his docs said he would be dead by Christmas. David left his corporate career and returned to his first love - songwriting and performing. He wanted to share the hope that kept him alive. Since then he's released 9 albums, won many songwriting contests, and toured 39 states. I was thrilled to get the announcement in July of his 8 years of life since the fatal diagnosis. David just released a compilation CD with all his best songs of HOPE. If you know anyone who can use a does of it, I'd recommend getting a copy. I have one and LOVE it. David spreads hope to thousands of people as he performs his message across the country. http://www.davidmbailey.com

9. Fantastic Songwriter Tool: Speaking of songwriting, : ) I want to introduce you to a new tool for songwriters. MasterWriter is a collection of tools for songwriters. It hasn't been out for long but all the songwriting orgs are recommending it because of the fantastic support it gives with writing songs. Kenny Loggins said, "MasterWriter is like having a co-writer with a photographic memory." It has a huge Rhyming Dictionary, a Dictionary with over 35,000 Phrases, Idioms, Clichés, Sayings and Word Combinations, a Rhymed-Phrases Dictionary with over 36,000 entries, the only Alliterations Dictionary in existence, The American Heritage Dictionary and Roget's II Thesaurus. So if you're fumbling for words or phrases as you write a song, help is right in your computer. Its State-of-the-art database allows you to keep track of all the Lyrics, Melodies and Information related to the songs you've written or are writing. If you get a song in your head and are in a hurry, you can sing the melody right into your computer for safekeeping. A stereo Hard Disk Recorder records your melodic ideas. It also has a library of over 250 tempo adjustable MIDI Drum Loops and full-function Word Processing.

This fantastic resource for songwriter is compatible with both Mac OS and Windows. And for all you low-techies like me, it's easy to use. Yes, even I CAN use it! I'll be taking advantage of it for my writing too! It's normally a very reasonable $289 BUT - they have a Summer Sale Price of $229. I highly advise that you take advantage NOW! I'm so excited about MasterWriter and am happy to be able to recommend it to you. For those of you in other countries, you can get it through the internet. BONUS: You can get a FREE 30 day trial. So you can't lose! Check it out at http://www.masterwriter.com

I've focused a lot on songwriting in this issue to encourage you to use your music to help others as you help yourself. Music really can heal - writing songs is a form of therapy to get your feelings out and others can feel good from them. That's why I recommended getting involved with Songs of Love. When you have the gift for creating music, it can be so much more than just a song. It can be life. Please join me in spreading the healing medicine that music can bring. Volunteer to play at a hospital or a senior citizen center. Share your music with kids. Write a song for Songs of Love. Spread the joy that your music can create. You will reap the rewards! Until the next issue.....

Keep your passion strong,
Daylle

© 2004 Revenge Productions
http://www.daylle.com