How to Do Your Own Publicity 

This presentation discusses how to develop and implement a plan to get publicity for yourself or your business. The art of self-promotion can be daunting to many people. There will be tips and concrete techniques for embellishing attributes that can attract publicity. Some important topics covered are:

          * How to toot your own horn

          * What publications look for

          * Key elements of a good press kit

          * Creating a press contact list

          * How to make the first approach

          * Creating a good website

          * What to include in an electronic press kit

          * How to follow up

          * How to do press in other cities